The Start-up Founder's Guide to Strategic Marketing That Drives DevelopmentAre you a start-up creator battling to acquire grip for your new product or firm? Do you have an incredible modern technology but are puzzled why people aren't depressing your door to buy it? If this sounds familiar, you need to concentrate on strategic advertising, not simp… Read More
In today's busy business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One method to attain these objectives is by lining up marketing efforts with the buyers journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It ty… Read More
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the… Read More
Mark Donnigan: It's going wonderful, Ben. I am so satisfied to be right here on your show.Ben: Definitely. We more than happy to have you on the show. Particularly offered the significance and also the necessity of the subject we're mosting likely to be tackling throughout this discussion also, which is one that I think is really under-discussed. O… Read More